Contact
Cum să cumpăr
Livrare
Consilier de cumpărături
Advances in National Brand and Private Label Marketing
engleză
304 b
30 de zile pentru retur bunuri
Ar putea de asemenea, să te intereseze
/
Carte broșată
82.13
lei
/
Carte broșată
37.63
lei
This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the conference addressed diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships.
Informații despre carte
engleză
Categorii
