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The Successful Coffee House is a roadmap for owners of retail specialty coffee businesses. It offers 22 practical and inspiring "Action Days " that will set your imagination and business plan ablaze, including: . Creating your own Specific Brand Image (SBI) . Developing a flexible business that can evolve with industry trends . Using holistic branding to maximize your customer experience . Crafting a business that is unique with uncompromising quality . Creative ways to differentiate your coffee house . Barista hiring tips to ensure an engaging culture . Techniques to keep your staff motivated . Today's coffee house design trends . The role of the professional barista . Creating your own business plan . Weekly Playbook to increase ticket averages