Contact
Cum să cumpăr
Livrare
Consilier de cumpărături
Sustainability Driven Service Innovation
engleză
140 b
30 de zile pentru retur bunuri
Ar putea de asemenea, să te intereseze
/
Carte broșată
297.88
lei
/
Carte broșată
139.25
lei
Along with the rapid economic development and the improvement of living condition, the number of automobiles has increased rapidly. To resolve the traffic increasing related problems and create a sustainable public transport system, it is essential to invest the resources based on the social, economic and environmental perspectives. Then it is important to understand how the sustainability concept influences the transport-related decision making, which results in an innovative way to optimize the service operation process, especially in a newly industrial city. Rather than goods-dominant logic, the present work would adopt the service-dominant logic as the key construct to assess the service innovation in the public transit service to understand whether or how the customer could identify the value within the service process.
Informații despre carte
engleză
