Value of Eco-Labelling

Which eco-labels and which place-of-origin labels add§value to food §items? Just how much value do they add? And for which§consumers? §This study demonstrates that a knowledge of the§somehow and the §somewhere of food has measurable monetary value for§consumers. §The study sets out to establish the value to§consumers of particular §eco-labels and geo-labels. The Value of Eco-Labelling§reports the §values of Organic, Certified Organic, Natural and§Eco, as well as of §country-of-origin labelling (CoOL) and regional§provenance §labelling. The interaction effects of multiple food§labelling claims are §identified. Based on a raft of demographic measures,§The Value of §Eco-Labelling identifies just which consumers are§responsive to §which claims. This book reveals an efficient and§effective §methodology for quantifying consumer value. The Value§of Eco-§Labelling presents a treasure trove of data,§analysis, insights and §surprises. The Value of Eco-Labelling will be§essential reading for §food producers, marketers and certifiers, as well as§for agricultural §departments, organisations, advisers, policy makers,§consumer §advocates and researchers.